For Immediate Release

Casey’s Grill · Bar Complements New Look and Menu with New PR Agency of Record – Cowan & Company

Mississauga, ON – February 9, 2007 –Casey’s Grill · Bar , a Prime Restaurants of Canada brand, has a new look and menu and wants all of Canada to know. The brand has hired Cowan & Company Communications as its Public Relations Agency of Record to develop and implement a strategic public relations campaign over the next year.

"Over the past 26 years, Casey’s has built a reputation as a popular, high quality, casual dining establishment that offers delicious food and great value. In order to evolve alongside consumers’ changing palates and standards, we have been hard at work to create a dining experience within the casual dining category that offers our guests the perfect balance of comfort, style and energy," said Grant Cobb, Vice President of Casey’s Grill · Bar. "We have just unveiled the new prototype for Casey’s reinvention, that showcases the new design elements that will be incorporated into all Casey’s restaurants and we’re so excited about our plans for 2007 that we want to make sure everyone knows about them."

Cowan & Company has been hired to develop and implement a strategic PR program including message development, media relations, issues management, store openings, promotions and media tours. Advertising for Casey’s is handled by creative agency, Downtown Partners and media buying agency, Wills & Co.

"We knew that Cowan & Company was the right PR agency for Casey’s because they have a proven track record in exceeding our expectations and working with first-class brands. They understand the Casey’s brand, they fit with our corporate culture, and they truly know how to hit the ground running to generate results," added Cobb.

"As long-time Casey’s customers ourselves, we’re honoured to have the opportunity to work with such a popular brand during such an exciting time in their growth," said Cathy Cowan, President of Cowan & Company.

About Casey’s Grill · Bar

Casey’s Grill · Bar, a Prime Restaurants of Canada Inc. brand, is a franchised restaurant chain specializing in the casual dining sector. The chain has 34 restaurants in Ontario and Québec. The new Casey’s restaurant offers a contemporary dining experience with a variety of fresh, high-quality international cuisine and old favourites known as Casey’s Classics including Casey’s Classic Back Ribs, Casey’s Classic Chicken Wings and Casey’s Classic Bloody Caesar. Casey’s features casual dining prices in an environment that offers the perfect balance of comfort, style and energy. Visit www.caseysbarandgrill.com for more information.

About Cowan & Company

Cowan & Company Communications Inc. is a boutique communications firm for first-class brands. Established in 2002, the firm offers a full array of PR services specializing in media relations, collateral development, event management and promotions. Cowan & Company clients include L’Oréal Paris, Kraft Canada, and the Pedorthic Association of Canada. For more information visit www.cowanandcompany.net.

Media Contact:

For more information please contact:
Cathy Cowan
Cowan & Company
416-462-8773 ext. 11
cathy@cowanandcompany.net